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Advanced Media Broadcasting System

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Advanced Media Broadcasting System
Company typePrivate
IndustryMass Media, Broadcasting
Founded1994
Founders
  • Jose Luis "Bobet" Vera
  • Jinji Buhain
HeadquartersParagon Plaza building and the third floor of Starmalls EDSA Shaw complex,
Mandaluyong, Metro Manila
,
Philippines
Key people
ProductsAll Radio 103.5, All TV
OwnerPrime Asset Ventures, Inc.
ParentPlanet Cable (Streamtech)
Websitealltv.ph

Advanced Media Broadcasting System (AMBS) is a broadcast media company in the Philippines. Its main offices and facilities are located at Unit 906A of the Paragon Plaza Building and on the 3rd Floor of Starmalls EDSA Shaw complex, both in Mandaluyong, Metro Manila.

Founded in 1994 by the Vera family, it is owned by the Villar Group-backed All Value Holdings Incorporated.[1][2]

History

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Early years

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The Vera family, under the aegis of Quest Broadcasting head attorney Jose Luis Vera, established Advanced Media Broadcasting System in 1994, with its Congressional franchise granted the following year.[3] With the help of Jinji Buhain (niece of then-Manila Auxiliary Bishop Teodoro Buhain), AMBS bought 103.5 DWCS from the Roman Catholic Archdiocese of Manila and changed its callsign to DWKX which gave birth to adult contemporary station K-Lite. The station, along with four other Vera-controlled Metro Manila stations (Jam 88.3, Wave 89.1, Magic 89.9 and 99.5 RT) and the Killerbee provincial network, formed The Radio Partners in the early 2000s before being reorganized in 2011 under the new Tiger 22 Media group.

Under Villar ownership

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The Paragon Plaza building, home of Advanced Media Broadcasting System

In 2019, AMBS was granted a 25-year legislative franchise extension under Republic Act No. 11253, albeit without President Rodrigo Duterte's signature, as the bill lapsed into law after 30 days of inaction.[4][5] Due the effects of the COVID-19 pandemic, the company, including the station, was sold to Planet Cable of real estate magnate and businessman-politician Manny Villar.[6][7]

On January 5, 2022, the National Telecommunications Commission (NTC), under the leadership of Gamaliel Cordoba, awarded AMBS a provisional authority to operate for the digital Channel 16 frequency (previously assigned to ABS-CBN Corporation) for an eighteen-month test broadcast period, and the analog Channel 2 frequency under a temporary assignment for simulcast purposes until analog shut-off in 2023.[8][9] The construction of AMBS's own digital terrestrial television network in Metro Manila was expected to be completed in July 2022.[10][11]

AMBS Manila began its test broadcast in June 2022.[12] On September 1, TV host Willie Revillame announced that the TV station of AMBS would be named as All TV. Initially targeted on October 1, 2022,[13] All TV made its soft launch on September 13, 2022, with plans to expand it nationwide by the end of the year. On July 15, 2022, during his contract signing with AMBS, Revillame announced that his variety show Wowowin would air on All TV.[14] In February 2023, all the original programs of All TV were canceled or put on hiatus due to various reasons.[15][16][17]

In January 2024, management and control of AMBS and its stations were transferred from Paolo Villar's Prime Asset Ventures Inc. to Camille Villar's All Value Holdings Inc. In April 2024, AMBS entered into an agreement with ABS-CBN Corporation to broadcast a selected number of current and previous ABS-CBN programs on All TV.[18][19][20][21] The channel is also simulcasting the new version of Goin' Bulilit.[22][23]

From January 2, 2026, All TV will carry Kapamilya Channel through a brand licensing agreement between AMBS and ABS-CBN, replacing its sister station block Jeepney TV. [24]

Stations

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Radio

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Branding Callsign Frequency Power Location
All Radio DWOW 103.5 MHz 18 kW Metro Manila

Television

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Analog

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Branding Callsign Channel Power Type Location (Transmitter Site)
ALLTV Manila DZMV 2 30 kW Originating Mother Ignacia Avenue corner Sgt. Esguerra Avenue, Brgy. South Triangle, Diliman, Quezon City
ALLTV Baguio DWAY 3 10 kW Relay Mt. Sto. Tomas, Tuba, Benguet
ALLTV Laoag PA 7 San Nicolas, Ilocos Norte
ALLTV Tuguegarao 3 Penablanca, Cagayan
ALLTV Isabela 2 5 kW Maharlika Hi-way, Brgy. Victory Norte, Santiago, Isabela
ALLTV Botolan 13 Brgy. Burgos, Botolan, Zambales
ALLTV Batangas DWAV 10 Mt. Banoy, Brgy. Talumpok East, Batangas City
ALLTV Puerto Princesa DYPR 7 Affiliate Puerto Princesa, Palawan
ALLTV Legazpi PA 4 Relay Mt. Bariw, Estanza, Legazpi, Albay
ALLTV Naga 11 Panganiban Drive, Naga, Camarines Sur
ALLTV Iloilo 10 10 kW Brgy. Alaguisoc, Jordan, Guimaras
ALLTV Dumaguete 12 5 kW Mt. Palinpinon, Valencia, Negros Oriental
ALLTV Cebu DYAE 3 10 kW Mt. Busay, Brgy. Babag 1, Cebu City
ALLTV Tacloban PA 4 Palo, Leyte
ALLTV Zamboanga 3 San Jose Road, Zamboanga City
ALLTV Cagayan de Oro DXAL 4 Macapagal Dr. (formerly Greenhills Rd.), Brgy. Bulua, Cagayan de Oro
ALLTV Iligan PA 5 kW 6/F Elena Tower Bldg., Andres Bonifacio Ave. (Tibanga Highway), Iligan
ALLTV Davao DXAK 10 kW Broadcast Ave., Shrine Hills, Matina, Davao City
ALLTV General Santos PA 3 Brgy. City Heights, General Santos

Digital

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Branding Callsign Channel Frequency Type Power Location (Transmitter Site)
ALLTV Manila DZMV 16 485.143 MHz Originating 10 kW Mother Ignacia Avenue corner Sgt. Esguerra Avenue, Brgy. South Triangle, Diliman, Quezon City
ALLTV Baguio DWAY 30 569.143 MHz Relay Mt. Sto. Tomas, Tuba, Benguet
ALLTV Pampanga DWAP 34 593.143 MHz 5 kW Brgy. Lara, San Fernando, Pampanga
ALLTV Tarlac DWAL MacArthur Highway, Brgy. Sto. Cristo, Tarlac City
ALLTV Bulacan DWAU Cagayan Valley Road, Brgy. Vicente, San Miguel, Bulacan
ALLTV Nueva Ecija PA Gen.Tinio Extension, Cabanatuan City
ALLTV Batangas DWAV 46 665.143 MHz 10 kW Mt. Banoy, Brgy. Talumpok East, Batangas City
ALLTV Iloilo PA 16 485.143 MHz Brgy. Alaguisoc, Jordan, Guimaras
ALLTV Bacolod DYAG Mt. Kanlandog, Murcia, Negros Occidental
ALLTV Cebu DYAE Mt. Busay, Brgy. Babag 1, Cebu City
ALLTV Cagayan de Oro DXAL Macapagal Dr. (formerly Greenhills Rd.), Brgy. Bulua, Cagayan de Oro
ALLTV Davao DXAK Broadcast Ave., Shrine Hills, Matina, Davao City

ALLTV Manila conducted a test broadcast in Metro Manila from June 27 to September 12, 2022. The station began its broadcast through soft launch on September 13, 2022.[25]

ALLTV2 via Cable and Satellite Television

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Cable/Satellite Channel Coverage
Cablelink 2 Metro Manila
Sky Cable 13 Metro Manila
Cignal TV 16 Nationwide
G Sat 2 Nationwide
SatLite 16 Nationwide
FiliTV 10 Nationwide
Planet Cable 2 Provincial
Parasat 2 Regional

References

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  1. ^ "TV BROADCAST STATIONS (as of December 2024)". National Telecommunications Commission. March 31, 2025. Archived from the original on August 12, 2025. Retrieved June 23, 2025.
  2. ^ "FM RADIO STATIONS (as of December 2024)". National Telecommunications Commission. March 31, 2025. Archived from the original on August 28, 2025. Retrieved June 23, 2025.
  3. ^ "Republic Act No. 8061". The Corpus Juris. 15 June 1995.
  4. ^ "Republic Act No. 11253". The Corpus Juris. 25 June 2019. Archived from the original on 17 April 2023. Retrieved 25 January 2022.
  5. ^ "Republic Act No. 11253 | GOVPH". Official Gazette of the Republic of the Philippines. Archived from the original on 2022-01-26. Retrieved 2022-01-26.
  6. ^ "House Concurrent Resolution No. 21" (PDF). Archived (PDF) from the original on 2022-04-27. Retrieved 2022-01-25.
  7. ^ Fernandez, Daniza (September 23, 2021). "4 broadcasting franchise applications get Senate panel's nod". Inquirer.net. Archived from the original on November 27, 2021. Retrieved November 27, 2021.
  8. ^ Amojelar, Darwin (January 25, 2022). "Villar firm bags NTC license, to use ABS-CBN frequencies". Manila Standard. Retrieved January 25, 2022.
  9. ^ Rey, Aika (January 25, 2022). "Manny Villar gets ABS-CBN frequencies". Rappler. Archived from the original on January 25, 2022. Retrieved January 25, 2022.
  10. ^ Iglesias, Myla (January 27, 2022). "AMBS given 6 months to build DTT network". Malaya. Archived from the original on June 28, 2022. Retrieved May 2, 2022.
  11. ^ "Advanced Media Broadcasting System Inc. ni dating Senador Manny Villar, nakuha ang broadcast frequencies ng ABS-CBN". RMN. Archived from the original on January 25, 2022. Retrieved January 26, 2022.
  12. ^ "AMBS Channel 2 starts test broadcast for network opening". pep.ph. June 27, 2022. Archived from the original on July 13, 2022. Retrieved July 13, 2022.
  13. ^ "Bongga ang pasabog sa Oct. 1: AMBS 2 magpapaulan ng biyaya sa Luzon, Visayas, Mindanao". Abante News Online (in Filipino). July 16, 2022. Archived from the original on July 16, 2022. Retrieved July 17, 2022.
  14. ^ Ramos, Neil (July 16, 2022). "Willie Revillame signs with AMBS". Manila Bulletin. Archived from the original on July 16, 2022. Retrieved July 23, 2022.
  15. ^ Gabinete, Jojo (February 3, 2023). "Ilang programa ng ALLTV, pansamantalang magpapaalam sa ere". Philippine Entertainment Portal (in Tagalog). Archived from the original on February 25, 2023. Retrieved February 25, 2023.
  16. ^ Bonifacio, Julie (March 11, 2023). "Ciara Sotto clarifies ALLTV morning show will resume airing soon". Philippine Entertainment Portal (in Tagalog). Archived from the original on October 28, 2023. Retrieved October 3, 2023.
  17. ^ Gabinete, Jojo (April 4, 2023). "Willie Revillame reaches agreement to terminate contract with AMBS". Philippine Entertainment Portal (in Tagalog). Archived from the original on January 17, 2024. Retrieved October 3, 2023.
  18. ^ "TV Patrol to air on ALLTV beginning April 15". ABS-CBN News. April 13, 2024. Archived from the original on December 16, 2024. Retrieved April 14, 2024.
  19. ^ Garcia, Nick (April 23, 2024). "ABS-CBN, Villar's AMBS formally announce partnership to bring Kapamilya shows on ALLTV". The Philippine Star. Archived from the original on April 23, 2024. Retrieved April 23, 2024.
  20. ^ Byx Almacen (April 30, 2024). "Eere sa ALLTV: Regine Velasquez 'di iiwanan ang 'Magandang Buhay'". Abante (in Tagalog). Archived from the original on November 27, 2024. Retrieved November 21, 2024.
  21. ^ Richard de Leon (2024-06-18). "Tahimik lang: It's Showtime balik-Channel 2, napapanood na rin sa ALLTV". balita.net.ph. Archived from the original on 2024-06-18. Retrieved 2024-06-18.
  22. ^ Deveza, Reyma (31 May 2024). "'Goin' Bulilit' returning to TV on June 17". ABS-CBN News. Archived from the original on 7 December 2025. Retrieved 31 May 2024.
  23. ^ ""It's Showtime" kids and Baby Giant headline return of "Goin Bulilit"". ABS-CBN Entertainment. ABS-CBN Corporation. 28 June 2024. Archived from the original on 7 December 2025. Retrieved 16 September 2024.
  24. ^ "AMBS inks licensing agreement with ABS-CBN to air Kapamilya Channel on ALLTV starting January 2". ABS-CBN News. December 17, 2025.
  25. ^ "Bongga ang pasabog sa Oct. 1: AMBS 2 magpapaulan ng biyaya sa Luzon, Visayas, Mindanao". Abante News Online (in Filipino). July 16, 2022. Archived from the original on July 16, 2022. Retrieved July 17, 2022.
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