Mrs Mac's Pies
 A Mrs Mac's pie shop storefront in the Perth suburb of Morley, Western Australia. | |
| Company type | Private |
|---|---|
| Industry | Meat pies and Pie shops |
| Founded | 1954 in Perth, Australia |
| Founder | Ken Macgregor |
| Headquarters | , Australia |
Key people | Bruce Feodoroff, CEO |
| Parent | Aus Pie Co |
| Website | www |
Mrs Mac's Pies is an Australian food company manufacturing meat pies sold throughout Australia and New Zealand and produced in Perth, Western Australia.
History
[edit]In the 1940s, Ken Macgregor started up a small business in Melbourne manufacturing cakes, yeast buns and pies.[1] By 1954, the owner had moved his family to Perth and restarted his wholesale business as "Bakewell Pies".[1][2] The business moved to the Morley site from its Northbridge bakery in 1968 and the next generation of the family; Iain Macgregor became the new owner of the business.[2] In the late 1980s, the business had seen vast growth in distribution, new technology and products developed, and the company rebranded to the Mrs Mac's name.[2]
In February 2015, Mrs Mac's appointed Paul Slaughter as CEO.[3][4][2] In February 2021, Jonathan Moss took over as CEO after Slaughter left the company.[5]
Mrs Mac's was acquired by Aus Pie Co in November 2022.[6][7]
Products
[edit]The Mrs Mac's range grew in 2016 with the introduction of gluten-free pies.[8]
Mrs Mac's Good Eating range has gained the Heart Foundation Tick of Approval, Healthy Kids Amber Rating, and FOCiS Approval for a number of their products.[9]
Mrs Mac's has attained BRC (now BRCGS) accreditation.[10] BRC is a global food safety system standard based on HACCP principles (Hazard Analysis and Critical Control Point) and Good Manufacturing Practices to ensure production of a safe-quality product. The system is third-party audited on a regular basis in addition to other specific customer and retailer audits.
Marketing
[edit]In 2010, Mrs Mac's launched a new look with new packaging, advertising, social media and promotions driving the tagline: "If it's not a Mrs Mac's, take it back!"[3][11]
In 2014, Mrs Mac's underwent a rebrand. On the back of it, a series of online content was produced highlighting use of 100% Aussie beef, hand-checking as a quality measure, and that their pastry was made the old-fashioned way. They also brought the 'show' on the road with the Roadtrip campaign and the radio Nova Team.[12]
See also
[edit]
References
[edit]- ^ a b Quinn, Russell (22 October 2009). "If it ain't Mrs Mac's ...". Business News. Retrieved 22 August 2025.
- ^ a b c d Acott, Kent (28 October 2017). "Morley based Mrs Mac wins exclusive five-year contract for pies at Perth Stadium". The West Australian. Archived from the original on 22 August 2025. Retrieved 22 August 2025.
- ^ a b "Mrs Mac's takes brand forward". AdNews. 6 May 2005. Archived from the original on 28 October 2015.
- ^ "New CEO for Mrs Mac's". Inside FMCG. 9 February 2015. Retrieved 8 August 2017.
- ^ Berry, Kim (29 January 2021). "New CEO for Mrs Mac's - Food & Drink Business". Food & Drink Business. Retrieved 20 November 2022.
- ^ Feldhoff, Sonya (30 June 2023). "WA company plans to make Balfours a 'better brand similar to Mrs. Macs'". ABC Radio Adelaide. Archived from the original on 22 August 2025. Retrieved 22 August 2025.
- ^ Kopittke, Morganne (14 November 2022). "Mrs Mac's buyer Aus Pie Co says it will be "business as usual" for the brand". SmartCompany. Retrieved 20 November 2022.
- ^ C&I Week (9 March 2016). "Mrs Mac's goes gluten free". Convenience & Impulse Retailing. Retrieved 8 August 2017.
- ^ Lau, Michelle. "Mrs Mac's Pasties: Get your 2 & 5". Mrs Mac's. Archived from the original on 27 September 2013. Retrieved 23 September 2013.
- ^ "We've grown over the years". mrsmacs.co.nz. Archived from the original on 22 August 2025. Retrieved 22 August 2025.
- ^ Burrowes, Tim (20 October 2010). "Mrs Mac's intriguing campaign". mUmBRELLA. Archived from the original on 15 August 2012.
- ^ AdNews (14 July 2014). "Growing the radio pie – literally". AdNews.com.au. Archived from the original on 22 August 2025. Retrieved 22 August 2025.
