Mini Brands
Mini Brands is an American toy brand owned by the toy company, Zuru.[1][2] The brand consists of a series of miniature toys, many of which advertise real-life brands such as Tapatio, Hershey's and others. The toys are distributed out of Washington, D.C.[3]
Products
[edit]Mini Brands was launched in 2019.[4][5] In 2020 the company launched Series 2 and Toys Mini Brands. In 2021 the company launched Toys Series 2, Series 3, and Pixar Marvel Mini Brands.[6] In 2022 they launched Series 4 and Foodies, which includes fast food brands like Subway.
In 2024, the company collaborated with Ulta Beauty to create a Mini Brands beauty collection.[4]
Series One
The Series 1 Mini Brands are a fun and collectible line of miniature replicas of popular household and beauty products. Each mystery capsule contains five miniatures of well-known brands. Some of the brands included are Skippy, Dove, Warheads, Dum Dums, Pez, and Kikkoman. There are also rare metallic, glow-in-the-dark, and super-rare gold minis to collect.[citation needed]
References
[edit]- ^ Tonks, Caroline (2020-10-05). "Zuru prepares for global launch of 5 Surprise Toy Mini Brands". Toy World Magazine | The business magazine with a passion for toys. Retrieved 2025-09-08.
- ^ "Perspective | Mini Brands are the latest bizarre toy craze to sweep the nation, and they're filling me with existential dread". The Washington Post. 2019-05-30. ISSN 0190-8286. Retrieved 2025-09-08.
- ^ Miller, Jennifer (2021-12-21). "Where Is My Teeny-Tiny Box of Mike & Ikes?". The Strategist. Retrieved 2025-09-08.
- ^ a b Slater, Ellen (2024-09-30). "ZURU, Ulta Beauty Strike Deal for Mini Brands". The Toy Book. Retrieved 2025-09-08.
- ^ Levin, Cleo (2021-05-21). "The Gigantic Joy of Collecting Teeny-Tiny Things". Slate. ISSN 1091-2339. Retrieved 2025-09-22.
- ^ "Zuru Collaborates with Disney to Go Mini". License Global. 28 January 2022. Retrieved 22 September 2025.
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