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Fikirte Addis

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Fikirte Addis
Fikirte at the Origin Africa Fiber to Fashion Awards, 2011
Born
Fikirte Addis

(1981-08-03) August 3, 1981 (age 44)
Occupation
  • Designer
Years active2009–present
Websiteyefikirdesign.com

Fikirte Addis (born August 3, 1981) is an Ethiopian fashion designer and the founder of the Addis Ababa–based label Yefikir Design (often styled Yefikir or YeFikir).[1] Her work is noted for contemporary interpretations of Ethiopian traditional textiles and dress, including hand-woven cotton fabrics produced by local artisans.[2][3]

Early life and education

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Addis was born in Addis Ababa, Ethiopia. She began experimenting with clothing design while in high school and later pursued fashion as a profession alongside studies and work in psychology.[4][5]

Career

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Addis established Yefikir Design in 2009 in Addis Ababa, focusing on everyday wear and occasion garments that adapt Ethiopian traditional motifs and hand-loomed textiles for contemporary use. Her collections have been shown in Ethiopia and internationally, including at Africa Fashion Week New York (AFWNY).[6]

In March 2011 Addis participated in the Origin Africa: Fiber to Fashion event in Mauritius, where she won a designer showcase award that led to an invitation to present at AFWNY 2011. She subsequently returned to show in 2012.[7][8] Coverage of Ethiopia’s emerging fashion sector has also profiled Addis and Yefikir’s export ambitions and use of local supply chains.[9]

Addis has discussed her design approach and the role of cultural heritage in public interviews and media features, including with Design Indaba (2016).[10]

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References

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  1. ^ Catherine Chambers (1 July 2012), African Culture, Heinemann Library, p. 27, ISBN 978-1-4329-6776-5
  2. ^ James Jeffrey (March 19, 2014), "Ethiopia's clothes firms aim to fashion global sales", BBC News
  3. ^ "Fashion in Ethiopia | An Interview With Yefikir Design". E D G E. 2015-06-14.
  4. ^ "Taking the Fashion World by Storm". Young African Leaders Initiative (U.S. Department of State). 27 May 2014.
  5. ^ Initiative, Young African Leaders (2014-05-27). "Taking the Fashion World by Storm". Young African Leaders Initiative.
  6. ^ "Ethiopian Fashion on Display at Africa Fashion Week New York". Tadias Magazine. 21 July 2011.
  7. ^ "Ethiopia: Local Designer Off to NY Fashion Week". AllAfrica (via Addis Fortune). 4 April 2011.
  8. ^ "Fikirte Addis – Designer profile". Africa Fashion Week New York (Adirée).
  9. ^ "Ethiopia's Clothes Firms Aim to Fashion Global Sales". Tadias Magazine (summarising BBC Business reporting). 19 March 2014.
  10. ^ "Fikirte Addis: Designing contemporary Ethiopian garments with a traditional soul". Design Indaba. 17 February 2016.