Endureed
 | |
| Company type | Private |
|---|---|
| Industry | Construction materials |
| Founded | Late 1990s |
| Headquarters | Lake City, Florida, United States |
Area served | Latin America |
| Products | Synthetic thatch roofing |
| Services | Product manufacturing, technical support, installation guidance |
| Website | www.endureed.com |
Endureed is an American manufacturer of synthetic thatch roofing systems. The company produces roofing materials intended to resemble natural thatch while designed to have characteristics such as Class A fire resistance, resistance to rot and pests, and reduced maintenance requirements.[1] Endureed is based in Lake City, Florida, and supplies products to commercial, hospitality, and residential projects in multiple regions, including North America, the Caribbean, Asia-Pacific, and the Middle East.[2]
History
[edit]Endureed was established in the late 1990s as a producer of engineered thatch materials. The company developed its products as an alternative to natural thatch, which is vulnerable to fire, weathering, and biological decay. Initially serving niche markets, Endureed expanded its operations internationally, establishing distribution networks and region-specific catalogs to align with varying climate conditions and building regulations.[3] Its manufacturing operations are located in the United States, and the company states that its products have been tested to meet certain building and fire safety standards, including U.S. Class A fire ratings, meeting the Class A rating for roofing materials under ASTM E108/UL 790.[1][2]
Achievements
[edit]Endureed’s products have been used in a range of construction projects, including resorts, themed attractions, and hospitality facilities. The company has obtained certifications such as Florida Product Approval for some of its product lines. Independent tests have reported that the company’s materials meet Class A fire ratings without the use of additional chemical flame retardants. Endureed also publishes technical documentation for architects and contractors, outlining installation procedures and performance characteristics.[1]
Notable facts
[edit]In 2023, during the Lahaina wildfires in Maui, a structure with synthetic thatch attributed to Endureed was reported to have sustained less damage than surrounding structures.[4] [5]The event has been referenced in discussions about fire-resistant roofing materials.[5]
Endureed’s roofing systems are constructed from materials intended to be recyclable and resistant to ultraviolet light degradation.[3] The company’s products have been the subject of comparative fire tests conducted by fire departments and other third parties, with results cited in technical and marketing literature.[2]
References
[edit]- ^ a b c "Florida Building Code – Product Approval Record (FL21047)".
- ^ a b c "Florida Building Code – Technical Evaluation Report (CREEK Technical Services, LLC)" (PDF).
- ^ a b "Endureed Asia-Pacific Product Catalogue" (PDF).
- ^ Thomas, Ethan (2025-05-15). "When PVC Saves the Day: Lahaina's Fire-Tested Vinyl Thatch Roof". Vantage Vinyl. Retrieved 2025-08-15.
- ^ a b Thomas, Ethan (2025-05-15). "When PVC Saves the Day: Lahaina's Fire-Tested Vinyl Thatch Roof - Vinyl". Retrieved 2025-08-15.