Draft:Rowan
| Submission declined on 4 December 2025 by Meadowlark (talk). This submission appears to read more like an advertisement than an entry in an encyclopedia. Encyclopedia articles need to be written from a neutral point of view, and should refer to a range of independent, reliable, published sources, not just to materials produced by the creator of the subject being discussed. This is important so that the article can meet Wikipedia's verifiability policy and the notability of the subject can be established. If you still feel that this subject is worthy of inclusion in Wikipedia, please rewrite your submission to comply with these policies.
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Comment: The title of this draft either has been disambiguated or will need to be disambiguated for acceptance.If the title of this draft has been disambiguated, submitters and reviewers are asked to check the disambiguated title to see if it is the most useful disambiguation, and, if necessary, rename this draft. If this draft is accepted, the disambiguation page will need to be edited. Either an entry will need to be added, or an entry will need to be revised. Please do not edit the disambiguation page or insert a link to this draft unless you are accepting this draft.The disambiguation page for the primary name is Rowan (disambiguation).You may ask for advice about disambiguation at the Teahouse. Robert McClenon (talk) 06:46, 5 December 2025 (UTC)
- Comment: This draft does not show that the company meets WP:NCORP; only routine business activities are described. Meadowlark (talk) 03:57, 4 December 2025 (UTC)
Rowan (formerly known as Pair Piercing) is an American ear piercing company with piercings performed exclusively by licensed nurses.[1] [2] The company offers ear piercing services to all ages using both hand-pressurized device and needle piercing methods[3] The company created and pierces according to the Rowan Clinical Piercing Standard.[4]
At-home piercings
[edit]Rowan was established in 2018 as a concierge ear piercing service in the New York Metropolitan area. In addition to its personalized piercing services, Rowan also introduced a subscription box offering, delivering a pair of hypoallergenic earrings to customers each month.[5][6]
Partnership with Target
[edit]In 2020, Rowan opened pop up piercing studios in over 250 Target locations nationwide, using licensed nurses to perform ear piercings.[7][8] Rowan was simultaneously performing at home piercings in the New York Metropolitan area. In 2022, the company ended its partnership with Target to focus on expanding its own national retail footprint.[9]
Locations
[edit]Rowan opened its first brick-and-mortar studio in 2020 on Manhattan’s Upper East Side.[9] As of August 2025, Rowan operates studios in over 32 U.S. states. Each studio offers both online booking and walk-in appointments. The company is on track to reach 100 open studios by the end of 2025.[2]
References
[edit]- ^ Jensen, Jennifer Liu,Tasia (2025-09-20). "48-year-old quit her high-paying Wall Street job to start a business from her attic—now it brings in $70 million a year". CNBC. Retrieved 2025-10-24.
{{cite web}}: CS1 maint: multiple names: authors list (link) - ^ a b Segran, Elizabeth (October 13, 2025). "As Claire's moves out of malls, an upstart piercing competitor takes its place". Fast Company.
- ^ "Professional Ear Piercing Services by Licenses Nurses | Rowan". Rowan, Inc. Retrieved 2025-10-24.
- ^ "What is the Rowan Clinical Piercing Standard®?". Rowan, Inc. Retrieved 2025-10-24.
- ^ Brody, Liz (2024-11-12). "How Rowan Grew to $100 Million in Revenue | Entrepreneur". Entrepreneur. Archived from the original on 2025-09-06. Retrieved 2025-10-24.
- ^ Segran, Elizabeth (July 23, 2019). "Peak startup culture is here—and it draws blood". Fast Company.
- ^ Target Corp (March 1, 2022). "Q4 2021 Target Corp Earnings Call & Financial Community Meeting" (PDF). REFINITIV STREETEVENTS. p. 6. Retrieved October 24, 2025.
- ^ Saraiva, Augusta (October 27, 2021). "Ear-Piercing Firm Rowan Valued at $100 Million in Funding Round". Bloomberg. Archived from the original on 2023-06-10.
- ^ a b Waldow, Julia (2025-03-12). "Ear piercing studio Rowan is on track to hit 100 stores in 2025". Modern Retail. Retrieved 2025-10-24.
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