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Draft:MPreis

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MPREIS Warenvertriebs GmbH
Company typeLimited liability company (Austria) GmbH
ISINnot available
IndustryFood retail
Founded1920
HeadquartersVöls,  Austria
Key people
  • David Mölk * Ingo Panknin * Mathias Mölk * Jakob Mölk * Gerhard Gocek
Revenue1 billion Euro(2022)[1]
Number of employees
approx. 5,500
Websitewww.mpreis.at
Store in Patsch with Serles in the background
MiniM store in Innsbruck (Universitätsstraße), designed by LAAC Architekten
MPREIS store with glass facade, near Wiltener Platzl in Innsbruck

MPreis (stylized as MPREIS) is an Austrian food retail company operating stores in the five Austrian states of Tyrol, Salzburg, Carinthia, Vorarlberg, and Upper Austria, as well as in South Tyrol, Italy. Its main retail lines include MPREIS supermarkets, MiniM stores, Baguette, and T&G.[2]

History and corporate structure

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The roots of this Tyrolean family business date back to 1920, founded by Therese Mölk (1872–1958). The "M" in the company name comes from her surname. By 1929, Therese Mölk and her husband, parents of eight children, operated eleven stores, a bakery, and a dairy. By 1946, the company employed 100 staff members.[3] In 1974, the company transitioned to a GmbH, transforming traditional grocery stores into modern supermarkets. The opening of the first MPREIS store on Andechsstraße in Innsbruck marked this shift.[4] As of 2025, the company is led by five managing directors.[5] In 2015, MPREIS signed a cooperation agreement with Markant Austria for back-office processes.[6] The chain expanded to Upper Austria in 2019.[7]

Architecture

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In the 1980s, MPREIS moved away from utilitarian supermarket designs, collaborating with architects to create tailored solutions for each location. In 2012, it opened Central Europe's first passivhaus supermarket in Pinswang, with more following. These architecturally distinctive stores, designed with local and international architects, have received numerous awards. In 2004, MPREIS represented Austria at the Venice Biennale of Architecture.[8]

The MPREIS store in Wenns, built in 2001, earned architects awards such as the Tyrol Architecture Prize (2002) and the New Building in the Alps Award (2006). It was also nominated for the Mies van der Rohe Award in 2003.[9][10]

Production facilities and retail lines

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In 2024, MPREIS operated over 270 stores across Tyrol, South Tyrol, Salzburg, Carinthia, Upper Austria, and Vorarlberg, along with 155 Baguette café-bistros, 35 T&G stores in Tyrol, Carinthia, Salzburg, and Styria, several fuel station shops, and 50 MiniM stores.[11][12][13][14] The company employed around 6,000 staff from approximately 80 nations.[4][15]

The company operates two production facilities: the Therese Mölk Bakery and the Alpenmetzgerei. Its headquarters, logistics center with warehouse, fleet, and both production facilities are located in Völs, near Innsbruck.

  • Therese Mölk Bakery: The bakery will celebrate its 100th anniversary in 2025. In 2013, new facilities were built, making it Tyrol's largest bakery.[16][17]
  • Alpenmetzgerei: Meat processing has been a core area for 25 years. In 2013, a new meat processing and butchery facility began operations, producing pork, beef, sausages, and ham.[17][18]
  • Baguette: Bread specialty stores with café-bistros are attached to most markets.
  • T&G: This line offers alcoholic and non-alcoholic beverages and bulk packaging across all product categories.
  • MiniM: These stores provide local supply in small Tyrolean communities, offering a reduced range at the same prices and promotions as MPREIS supermarkets.
  • Shop MPREIS: Integrated into regional partner Gutmann's fuel stations, these stores offer extended hours at supermarket prices.

Allegations of unfair competition

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In May 2023, MPREIS management sent pro forma invoices to suppliers with a letter requesting "investments of several tens of thousands of euros in MPREIS." The letter described a transformation process, stating: "To implement this project, we need your support. Specifically, MPREIS expects you, as a key account, to invest 'xxxx' euros in our shared future. We have already ordered a pro forma invoice." It added that MPREIS would "monitor the willingness to provide support as a partner" and that "it is up to you to turn this project into reality." Suppliers felt pressured, as a pro forma invoice typically implies deductions from future deliveries. MPREIS's significant purchasing power and the letter's wording suggested potential restrictions for non-compliant suppliers.[19][20]

On November 10, 2023, the Federal Competition Authority filed 16 penalty applications with the Cartel Court for violations of the Fair Competition Conditions Act (FWBG), effective January 1, 2022. The court may impose fines of up to €500,000 per application.[21][22][23][24]

See also

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References

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  1. ^ "MPREIS surpasses one billion in revenue" [MPREIS knackt Umsatz-Milliarde]. MPREIS. Retrieved October 27, 2025.
  2. ^ "MPREIS on expansion course: One billion in revenue in sight" [MPreis auf Expansionskurs: Umsatz-Milliarde im Visier]. Tiroler Tageszeitung. October 8, 2019. Retrieved October 27, 2025.
  3. ^ "MPREIS - A Tyrolean success story" [MPREIS - Eine Tiroler Erfolgsgeschichte] (in German). Retrieved October 27, 2025.
  4. ^ a b "50th brand anniversary: MPREIS aims to further strengthen market position" [50-jähriges Markenjubiläum: MPreis möchte starke Marktposition weiter ausbauen] (in German). April 8, 2024. Retrieved October 27, 2025.
  5. ^ "MPREIS: Another change in top management" [MPreis: Erneuter Wechsel in der Chefetage]. July 22, 2025. Retrieved October 27, 2025.
  6. ^ "MPREIS: Collaboration with Markant Austria" [MPreis: Zusammenarbeit mit Markant Österreich]. Handelszeitung. Österreichischer Wirtschaftsverlag. May 15, 2015. Archived from the original on January 25, 2020. Retrieved October 27, 2025.
  7. ^ "First MPREIS in Upper Austria opens in Traunpark" [Im Traunpark startete erster MPreis von Oberösterreich]. Oberösterreichische Nachrichten. November 29, 2019. Retrieved October 27, 2025.
  8. ^ "MPREIS - A Tyrolean success story" [MPREIS - Eine Tiroler Erfolgsgeschichte] (in German). Retrieved October 27, 2025.
  9. ^ MPREIS: Awards
  10. ^ "International architecture awards for MPREIS Wenns store" [Internationale Architekturpreise für MPREIS-Markt Wenns] (PDF). mpreis.at. MPREIS. Archived from the original (PDF) on September 13, 2016. Retrieved October 27, 2025.
  11. ^ "MPREIS stores" [MPREIS Märkte]. www.mpreis.at. Retrieved October 27, 2025.
  12. ^ "All Baguette stores" [Alle Baguette Märkte] (in German). Retrieved October 27, 2025.
  13. ^ Filialen | Standorte und Öffnungszeiten unserer Supermärkte. Retrieved on December 3, 2024 (American English).
  14. ^ "MiniM local supply" [miniM Nahversorgung] (in German). Retrieved October 27, 2025.
  15. ^ "Open positions" [Offene Stellen] (in German). Retrieved October 27, 2025.
  16. ^ "Pure bread & spirits - Therese Mölk Bakery" [Pures Brot & Spirituosen - Bäckerei Therese Mölk] (in German). Retrieved October 27, 2025.
  17. ^ a b "10 years of MPREIS production facilities" [10 Jahre MPREIS Produktionsbetriebe] (in German). Retrieved October 27, 2025.
  18. ^ "Quality from the Alpenmetzgerei" [Qualität aus der Alpenmetzgerei] (in German). Retrieved October 27, 2025.
  19. ^ Max Strozzi (May 27, 2023). "Uproar over letter: MPREIS suppliers felt pressured to make payments" [Aufregung um Brief: MPreis-Lieferanten fühlten sich zu Zahlungen gedrängt] (in German). Retrieved October 27, 2025.
  20. ^ BWB stellte 16 Geldbußenanträge gegen MPreis. November 10, 2023, accessed November 11, 2023.
  21. ^ tirol ORF at/Agenturen red (November 10, 2023). "MPREIS targeted by competition authorities" [MPreis im Visier der Wettbewerbshüter] (in German). Retrieved October 27, 2025.
  22. ^ "BWB filed 16 penalty applications against MPREIS" [BWB stellte 16 Geldbußenanträge gegen MPreis]. November 10, 2023. Retrieved October 27, 2025.
  23. ^ BWB schreitet erstmals ein | Pro-forma-Rechnungen an Lieferanten: MPreis soll Gesetz gebrochen haben. November 10, 2023, accessed November 11, 2023.
  24. ^ Julia Brader (November 11, 2023). "Unfair conditions: Competition authority files 16 applications against MPREIS" [Keine fairen Bedingungen: Wettbewerbsbehörde stellt 16 Anträge gegen MPreis] (in German). Retrieved October 27, 2025.
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Wikimedia Commons has media related to MPREIS.

Bibliography

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  • Horst Schreiber: Von Mölk zu MPreis. Eine Tiroler Unternehmensgeschichte. 1st edition, StudienVerlag, Innsbruck-Vienna-Bolzano, 2007, ISBN 978-3-7065-4376-7.
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