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Draft:EcoMatcher

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  • Comment: The fact that the article uncritically reports that the company sells "an AI powered chatbox [sic] to converse with trees" is enough to decline this draft on its own. —pythoncoder (talk | contribs) 22:16, 2 September 2025 (UTC)


EcoMatcher
Company typePrivate
IndustryEnvironmental technology, CSR
Founded2016
FounderBas Fransen
Headquarters
Hong Kong
Area served
Worldwide
ProductsTree planting technology, ESG tracking, corporate sustainability software
Websitewww.ecomatcher.com

EcoMatcher is a Hong Kong–based company that became a certified B Corporation[1] in 2018. It provides technology-driven solutions for tree planting, working with companies and individuals to support reforestation efforts. The organization collaborates with vetted NGOs and foundations across Asia, Africa, the Middle East, and Central and South America to facilitate tree planting initiatives.[2] Its platform incorporates blockchain-based systems to document and verify tree-planting activities.[3]

History

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Founded in 2016 by Dutch entrepreneur Bas Fransen[4][5], EcoMatcher was established to address transparency challenges in tree-planting programs. Fransen, previously an executive at Philips, IBM, and ASML Holding, he later transitioned to a focus on sustainability and social entrepreneurship. The company has since developed tools to support corporate environmental, social, and governance (ESG) programs, including applications for employee engagement, customer loyalty, carbon offsetting, and corporate gifting. Its platform integrates with CRM systems, e-commerce platforms, and APIs, and offers impact dashboards for participating organizations.[6]

Technology

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EcoMatcher’s proprietary blockchain system, TreeChain, records data for each tree planted.[7] [8] This includes GPS coordinates, planting dates, species information, and photographs. Additional tools such as TreeTracker and TreeCorder provide access to tree-specific data, including farmer profiles and biodiversity metrics[9].

The platform also supports features like satellite imagery, AI-powered chat interfaces (TreeChat), and audio recordings from forest environments (ForestSounds). EcoMatcher licenses its technology to partners such as Investancia for large-scale reforestation projects.[10]

Projects and Partners

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EcoMatcher works with 15 tree-planting organizations across multiple regions. Partners are selected based on criteria including transparency, community impact, biodiversity outcomes, and governance standards. The company has collaborated with a range of corporate clients, including QNET[11], Dialog, Grab[12], Schaeffler, Mandarin Oriental[13], TG Escapes[14], Brunel, Hogan Lovells[15], FWD Group[16], Procter & Gamble[17], and the Storey Group[18].

Recognition

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In addition to its B Corporation certification, EcoMatcher has been the subject of academic research. In 2022, Hong Kong University of Science and Technology Business School published two case studies on the company through Harvard Business Publishing Education: EcoMatcher: Beyond the Triple Bottom Line[19] and EcoMatcher: Daring to Make a Difference[20]

See also

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  1. ^ "EcoMatcher Limited". B Lab Global. B Lab. Retrieved 12 August 2025.
  2. ^ "B-Corp EcoMatcher's Global Forest Program Lets Companies Plant Trees To Fight Climate Change". Green Queen. 9 February 2022. Retrieved 12 August 2025.
  3. ^ Reyna, Maria (2023). "Blockchain's potential in forest offsets, the voluntary carbon markets and REDD+". Environmental Conservation. 50 (2). Cambridge University Press: 123–132. doi:10.1017/S0376892923000103. Retrieved 12 August 2025.
  4. ^ Joon Nak Choi and Warren Lee (6 November 2022). "EcoMatcher: Daring to Make a Difference". Harvard Business Publishing Education. Retrieved 12 August 2025.
  5. ^ "The Change Trails: In Conversation with Bas Fransen, Founder EcoMatcher – Helping Companies to Plant Trees". Change Started. 3 December 2020. Retrieved 12 August 2025.
  6. ^ Paolo Ottaviani (21 May 2019). "EcoMatcher: Helping Companies and Consumers to Plant New Trees and Fight Climate Change". Impakter. Retrieved 12 August 2025.
  7. ^ Grammateia Kotsialou, Karlygash Kuralbayeva, Timothy Laing (September 2022). "Blockchain's potential in forest offsets, the voluntary carbon markets and REDD+". Environmental Conservation. 49 (3): 137–145. Bibcode:2022EnvCo..49..137K. doi:10.1017/S0376892922000157. Retrieved 12 August 2025.{{cite journal}}: CS1 maint: multiple names: authors list (link)
  8. ^ Arun Shankar (24 April 2021). "Blockchain helps UAE's One Billion Trees Initiative audit progress". CIO. Retrieved 12 August 2025.
  9. ^ "Thailand's Tree Planting Initiative Uses Blockchain to Ensure Transparency". The Story Thailand. 12 August 2024. Retrieved 12 August 2025.
  10. ^ "New partnership uses blockchain to track biofuel-producing trees". World Bio Market Insights. 15 June 2021. Retrieved 12 August 2025.
  11. ^ Alex Taremwa (1 December 2021). "Saving earth's lungs: QNET launches global reforestation initiative". Daily Monitor. Retrieved 12 August 2025.
  12. ^ "Where every ride contributes to a greener tomorrow". The Nation Thailand. 20 September 2024. Retrieved 12 August 2025.
  13. ^ Sue Ann Becker (22 March 2020). "Mandarin Oriental Hong Kong Contributes to Greener Future". Travel Treasures. Retrieved 12 August 2025.
  14. ^ "TG Escapes partners with EcoMatcher". GECCO. 15 March 2020. Retrieved 12 August 2025.
  15. ^ "Earth Day at Hogan Lovells". Encompass HK. 13 May 2021. Retrieved 12 August 2025.
  16. ^ Gabriel Olano (14 March 2020). "FWD retains title sponsorship of 2020 North Pole Marathon". Insurance Business Asia. Retrieved 12 August 2025.
  17. ^ "Procter & Gamble partners with EcoMatcher to leverage blockchain technology in tree planting". Manila Standard. 6 October 2021. Retrieved 12 August 2025.
  18. ^ "UAE's The Storey Group Launches One Billion Trees Initiative". The Sustainabilist. 25 January 2021. Retrieved 12 August 2025.
  19. ^ Joon Nak Choi, Kun Zhang, Warren Lee (6 November 2022). "EcoMatcher: Beyond the Triple Bottom Line". Harvard Business Publishing Education. Retrieved 12 August 2025.{{cite web}}: CS1 maint: multiple names: authors list (link)
  20. ^ Joon Nak Choi, Warren Lee (6 November 2022). "EcoMatcher: Daring to Make a Difference". Harvard Business Publishing Education. Retrieved 12 August 2025.
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