Draft:Battery World
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| Submission declined on 30 October 2025 by MCE89 (talk). This draft's references do not show that the subject qualifies for a Wikipedia article. In summary, the draft needs multiple published sources that are: Declined by MCE89 11 days ago.
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| Company type | Franchise |
|---|---|
| Industry | Retail |
| Founded | 1997 |
| Founder | Battery World Australia Pty Ltd |
| Headquarters | Brisbane, Queensland, Australia |
Area served | Australia |
| Products | Batteries, accessories, energy storage solutions |
| Services | Battery testing, fitting, recycling, roadside assistance |
| Website | www |
Battery World is an Australian retail franchise specialising in the sale of batteries and related energy storage products for automotive, marine, recreational and commercial applications. Founded in 1997, the organisation has expanded to over 115 locally owned and operated stores across Australia.[1][2]
Overview
[edit]Battery World operates as a franchise network, with each store owned and managed by local franchisees. The brand offers a broad range of products and services including automotive starting batteries, deep-cycle and lithium batteries for caravans and boats, motorcycle and mobility batteries, and various specialty or industrial battery systems.
In-store services include battery testing, installation, roadside replacement (in selected regions) and battery recycling.[3]
History
[edit]Battery World was established in 1997 to meet growing consumer demand for dedicated battery retail and technical expertise across Australia.[1]
Through the late 1990s and 2000s the brand expanded via franchising into major cities and regional centres, developing a national footprint of locally owned and operated stores.[1][4]
Over time, the company introduced sustainability initiatives, including a nationwide recycling program that accepts used household and vehicle batteries at participating stores.[5]
Products and Services
[edit]Battery World’s product range covers automotive, recreational, marine, mobility, and industrial applications. Offerings include:
- Car, truck and 4WD starting batteries
- Deep-cycle and lithium batteries for camping and boating
- Motorcycle, scooter and mobility batteries
- UPS, alarm, and small-electronics batteries
- Solar and industrial energy storage systems
In-store and mobile services include battery testing, professional fitting, emergency replacement, and nationwide recycling drop-off.[3]
Environmental Initiatives
[edit]Battery World runs a national battery recycling program, accepting used household and vehicle batteries at participating stores. The program recovers and recycles lead, acid and plastic components through licensed facilities, diverting waste from landfill.[5]
The company’s environmental engagement has been highlighted in Australian franchise and retail trade media as a long-standing sustainability initiative.[4]
Sponsorships and Community Involvement
[edit]Battery World is a partner of the Supercars Championship, serving as the Official Battery Retailer through 2027.[6] The company also supports motorsport and community events such as the BP Adelaide Grand Final, retaining naming rights of “Battery World Turn 8.”[7]
Local franchisees are active in their communities, with national trade media highlighting individual success stories and local engagement.[8][4]
Franchise Model
[edit]Battery World operates under a business-format franchising model. Franchisees receive operational training, marketing support, and supplier agreements with major brands such as Century, Yuasa and Varta.[2] Independent publications describe Battery World as one of Australia's most recognised and trusted specialty retail brands within the battery sector.[9] The franchise has been recognised by the Franchise Council of Australia for excellence in marketing and community involvement.[10]
Recognition and Awards
[edit]Battery World and its franchisees have received numerous awards, including:
- 2018 Pronto Retail Innovator of the Year
- 2018 EFTPOS Franchise Chain of the Year[1]
- 2023 Franchise Partner of the Year (Warrnambool)[11]
- 2018 Morphett Vale Store Regional Excellence Award[12]
See also
[edit]References
[edit]- ^ a b c d "Battery World". Inside Franchise Business. Retrieved 30 October 2025.
- ^ a b "Battery World franchise business Q & A". Franchise Buyer. 15 November 2022. Retrieved 30 October 2025.
- ^ a b "Store Services". Battery World Australia. Retrieved 3 November 2025.
- ^ a b c "Battery World franchisees empower community during pandemic". Business Franchise Australia. 5 March 2020. Retrieved 30 October 2025.
- ^ a b "Battery Recycling Program". Battery World Australia. Retrieved 30 October 2025.
- ^ "Battery World powers on with Supercars through to 2027". Supercars.com. 22 January 2025. Retrieved 30 October 2025.
- ^ "Battery World Powers on with the bp Adelaide Grand Final Through Major Sponsorship Extension". Adelaide Grand Final. 11 June 2025. Retrieved 30 October 2025.
- ^ "Business owner supercharges his new venture". The Business Times. Retrieved 30 October 2025.
- ^ "How Much Does It Cost To Start a Battery World Franchise In Australia". Franchises-for-Sale.au. Retrieved 30 October 2025.
- ^ "Battery World Awards Top Franchisees". Franchise Executives. 26 September 2023. Retrieved 30 October 2025.
- ^ "Battery World Awards Top Franchisees". Franchise Executives. 26 September 2023. Retrieved 30 October 2025.
- ^ "Battery World Morphett Vale charged with winning ambitions". Business Franchise Australia. 7 July 2018. Retrieved 30 October 2025.
External links
[edit]Category:Australian companies established in 1997 Category:Franchises Category:Retail companies of Australia Category:Batteries Category:Automotive battery retailers
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