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DR Ultra

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DR Ultra
CountryKingdom of Denmark
Broadcast areaNationwide, Danish Realm
HeadquartersAarhus, Denmark
Programming
LanguageDanish
Picture format16:9 576i (SDTV)
Ownership
OwnerDR
Sister channelsDR1
DR2
DR3
DR K
DR Ramasjang
History
Launched4 March 2013; 12 years ago (2013-03-04) (as a TV channel)
ReplacedDR Update
Closed1 January 2020
Links
Websitedr.dk/ultra
Availability
Terrestrial
DTTChannel 7
Streaming media
DR TVWatch live
YouSeeWatch live
ZattooWatch live

DR Ultra was a Danish national television channel for children aged 9–14, produced by the public service broadcaster, DR. The channel launched on 4 March 2013, replacing DR Update.[1]

Along with its sister channel DR Ramasjang, DR Ultra was based in Aarhus.

The station aired daily from 6:00 am to 9:00 pm.

History

[edit]

Ultra Nyt was the channel's kid-friendly news programme, presented by Inge Thorup and Jonas Madsen, among others.[2] Other programmes included the game show Kvit eller dobbelt, a children's spin-off of a historic game show (the Danish adaptation of The $64,000 Question) that had been carried for four times between the 1950s and the 90s. Gepetto News also aired on the network, though less often.

In 2020 (already as a digital-only channel) Ultra smider tøjet received international attention (and criticism) for showing naked adult bodies to children.[3][4][5]

Closure of the linear channel

[edit]

In 2015, DR's general director, Maria Rørbye Rønn, wrote in a column that the 7-12 demographic was watching Disney Channel, YouTube and Netflix more than DR Ultra.[6] As a result of cost-cutting measures at DR approved in 2018, the channel was set to close in 2020.[7] DR Ultra was subsequently replaced by an online channel on its streaming service DRTV.[8] In line with the changes, the target audience changed from 7-12 to 9-14.[9] The channel closed on 2 January 2020 alongside DR3 and DR K.[10]

Logos and identities

[edit]

March 2013-2017

[edit]

At that time, DR Ultra had no logo.

2017-January 2020

[edit]
  • DR Ultra's second logo from 2017 to 2020 as a TV channel
    DR Ultra's second logo from 2017 to 2020 as a TV channel
[edit]

References

[edit]
  1. ^ Jensen, Karsten (6 February 2013). "Nye DR-kanaler den 4. marts". TVNyt (in Danish). Archived from the original on 26 November 2015.
  2. ^ "Værterne på DR Ultra Nyt". Archived from the original on 2 July 2014. Retrieved 31 January 2013.
  3. ^ »Hvornår begyndte I at få hår på pikken?« DR-program lader børn udspørge nøgne mænd og kvinder. Berlingske. Hentet 21/10-2020
  4. ^ A Danish Children’s TV Show Has This Message: ‘Normal Bodies Look Like This’. The New York Times. Hentet 21/10-2020
  5. ^ Dansk børneprogram om nøgne kroppe trækker overskrifter i udlandet: 'Det er fantastisk'. DR. Hentet 21/10-2020
  6. ^ "Rørbye Rønn i kronik: Vores børn er digitalt indfødte". 2015. Retrieved 31 January 2019.
  7. ^ "YouTube og Netflix vil mæske sig i DR-besparelserne". 2018. Retrieved 31 January 2019.
  8. ^ https://www.dr.dk/nyheder/indland/overblik-disse-dr-programmer-og-kanaler-lukker
  9. ^ https://www.dr.dk/om-dr/nyheder/dr-skifter-boernemaalgrupper-fra-2020
  10. ^ Hansen, Lars Møller (1 January 2020). "Stikket bliver trukket til tre af DR's flow-kanaler: Se hvordan det foregår". dr.dk (in Danish). dr.dk. Retrieved 2 January 2020.
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