Cracklin' Oat Bran

Cracklin' Oat Bran
	Kellogg's Cracklin' Oat Bran – Crunchy, Sweet, Oven-Baked Oat Cereal, with milk
Product type	Breakfast cereal
Owner	Kellogg's
Country	U.S.
Introduced	1977; 48 years ago
Website	kelloggs.com/cracklinoatbran

Cracklin' Oat Bran is a breakfast cereal made by Kellogg's, introduced in 1977.^[1] The cereal is made of oat bran flavored with cinnamon and nutmeg and is held together by brown sugar in a rectangular shape. The cereal is a source of dietary fiber, as one of the main ingredients is whole oats, but it contains a significant amount of sugar and saturated fat. The palm oil used in the cereal is modified slightly to suggest more of a sugary flavor than normal palm oil.

The recipe for Cracklin' Oat Bran underwent a major change in 1989, when consumer health advocates pushed for Kellogg's to remove coconut oil, which is 92% saturated fat, from the cereal.^[2] A second recipe alteration occurred in the late 2010s after Kellogg changed the source of its toasted bran ingredient and removed artificial colors and flavors from the product.^[3] The change prompted complaints and petitions calling for a return to the previous recipe.^[4]

One serving of Cracklin' Oat Bran (without milk) contains 41 grams of carbohydrates, 16 grams of sugar, 7 grams of dietary fiber, 4 grams of protein, 3.5 grams of saturated fat, 0 grams of trans fat, and 230 calories.^[5]