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Chartboost

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Chartboost
Company typePrivate
IndustryMobile apps, Mobile games, Mobile advertising, Advertising technology
Founded2011; 14 years ago (2011)
FounderMaria Alegre, Sean Fannan [1][2]
Headquarters
United States Edit this on Wikidata
Key people
  • Stephen Upstone (CEO)
  • Marco van de Bergh (CTO)
  • Maggie Mesa (SVP, Global Business Development)
OwnerLoopMe
Websiteloopme.com/chartboost

Chartboost is an in-app programmatic advertising and monetization platform. Chartboost SDK enables developers to monetize on their mobile apps and connect advertisers to global in-app inventory. Chartboost's platform allows video game developers to create customized interstitial and video ads to promote new games. Developers have direct access to game data derived from Chartboost-enabled games.[1][3] As of 2016, Chartboost had been integrated into more than 300,000 games[1] with 40 billion game sessions[1] per month.[1]

In 2019, Chartboost ranked on a return on investment index, scoring 6th position on Android and 14th on iOS, behind mobile ad networks run by Google, Facebook, Unity Technologies, Aarki and Vungle.[4]

In May 2021, Zynga acquired Chartboost for $250 million.[5][6][7][8]

In December 2024, Zynga sold Chartboost to LoopMe, an AI-powered adtech company. Financial details of the transaction were not disclosed.[9]

Use and features

[edit]

Game developers use the Chartboost platform for monetization purposes; that is, to generate revenue, build user bases, negotiate business deals with other developers, as well as to monitor the data associated with these activities.

Chartboost Monetization includes[10]:

  • In-app bidding
  • Premier demand sources
  • Support for a variety of ad formats (e.g. video, rewarded, interstitial, banner)
  • Reporting on key metrics such as ad requests, impressions, eCPMs, fill rate and auction data

History

[edit]

Chartboost was launched in 2011 by Maria Alegre (co-founder) and Sean Fannan (CTO).[11] After departing from Tapulous, the co-founders set out to create an own self-developed platform that allowed game developers to have complete transparency and control over the promotion, sale, revenue, and management of their mobile games.[2][3][11]

In January 2013 Chartboost announced a $19 million Series B funding round led by Sequoia Capital.[12]

In April 2013 Chartboost opened its first international office in Amsterdam.[13]

In February 2016 Chartboost acquired Roostr to connect mobile games with YouTube influencers.[14] Roostr was rebranded to Chartboost Influence and then both were shut down (that is, Chartboost exited the influencer market).[5][6][7][8]

In May 2021, Zynga acquired Chartboost for $250 million.[5][6][7][8]

Following the acquisition by LoopMe in December 2024,[9] Chartboost was added to LoopMe's Intelligent Marketplace offering.

Recognition

[edit]
  • In 2013, Maria Alegre was listed in Forbes Magazine’s 30 under 30 list in "Marketing & Advertising".[15]
  • In 2013, Maria Alegre was listed by El País as one of the Top 100 Most Relevant People of the year.[16]
  • In 2014, Chartboost was listed in the VentureBeat Index Report as one of the top 10 mobile advertising companies.[17]
  • In 2014, Maria Alegre was listed in Forbes Magazine's 30 under 30 list of "The Brightest Young Stars in Video Games".[2]
  • In 2014, Chartboost was named "Best Places to Work" by the San Francisco Business Times.[18]

References

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  1. ^ a b c d e Takahashi, Dean (February 11, 2016). "Chartboost acquires Roostr to connect mobile games with YouTube influencers". VentureBeat. Retrieved June 2, 2016.
  2. ^ a b c Ewalt, David M. "30 Under 30: The Brightest Young Stars In Video Games". Forbes. Archived from the original on January 9, 2014. Retrieved May 6, 2014.
  3. ^ a b Diener, Matthew. "Chartboost aims to transform game discovery with launch of Video and InPlay". Pocket Gamer. Retrieved May 6, 2014.
  4. ^ Anthony Ha. "Facebook and Google still offer the best value for mobile advertisers (Singular report)". Techcrunch. Retrieved Mar 6, 2019.
  5. ^ a b c "Zynga Stock Remains Attractive Even At The Current $11 Levels". www.nasdaq.com. Retrieved 2021-07-19.
  6. ^ a b c "Zynga agrees to buy mobile ad and monetization firm Chartboost for $250 million". VentureBeat. 2021-05-05. Retrieved 2021-07-19.
  7. ^ a b c Ebiefung, Will (2021-07-17). "2 Top Growth Stocks That Could Skyrocket". The Motley Fool. Retrieved 2021-07-19.
  8. ^ a b c "Zynga Acquire Chartboost; UK FMCG Brands to Increase Digital Ad Spend | ExchangeWire.com". www.exchangewire.com. Retrieved 2021-07-19.
  9. ^ a b "LoopMe acquires Chartboost from Zynga, accelerating its mission to power brand advertising across the digital ecosystem". LoopMe | Putting the consumer at the heart of every campaign. Retrieved 2025-08-01.
  10. ^ "Chartboost". LoopMe | The global leader in brand performance. Retrieved 2025-11-28.
  11. ^ a b "About Us - Leadership, Careers, Press, News". Chartboost. Retrieved April 27, 2019.
  12. ^ Perez, Sarah (8 January 2013). "Chartboost Raises $19 million from Sequoia Capital and Others to Help Developers Promote Mobile Games". TechCrunch. Retrieved May 6, 2014.
  13. ^ Takahashi, Dean (23 April 2013). "Chartboost expands mobile game developer cross-promotion business into Europe". VentureBeat. Retrieved May 6, 2014.
  14. ^ Takahashi, Dean (11 February 2016). "Chartboost acquires Roostr to connect mobile games with YouTube influencers=VentureBeat". Retrieved Feb 11, 2016.
  15. ^ "30 Under 30 Marketing & Advertising". Forbes. Retrieved May 6, 2014.
  16. ^ Elola, Joseba (27 December 2013). "El Pais' Top 100 Most Relevant People in 2013". El País. Retrieved May 6, 2014.
  17. ^ Koetsier, John (21 January 2014). "Top 10 mobile advertising companies: The VB Index report". VentureBeat. Retrieved May 6, 2014.
  18. ^ "Best Places to Work 2014". San Francisco Business Times. Retrieved May 6, 2014.
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