Brandback
Brandback is a technology startup based in Berlin, Germany. The company makes software tools that help online shops add resale options to their websites. This allows customers to resell products they have already bought.[1]
Brandback works on digital systems that help brands take part in the growing resale market by adding resale features to their existing online stores.[2]
Funding
[change | change source]In 2025, Brandback raised US$7.4 million in a seed funding round. The investment was led by Earlybird Venture Capital, along with other investors. The money was planned to be used for product development and company growth.[3][4][5]
Media coverage
[change | change source]Brandback has been written about in technology and retail news websites. Tech.eu reported on the company’s funding and its work in resale-based retail systems.[6]
The company has also been mentioned in fashion and retail discussions about resale systems and the resale economy.[7]
Brandback was listed among startups at the NRF 2026 retail event, where new retail technologies were discussed.[8]
References
[change | change source]- ↑ "Brandback raises $7.4M to power the next wave of resale-driven retail". Tech.eu. 12 June 2025. Retrieved 12 January 2026.
- ↑ "German resale infrastructure startup Brandback secures $7.4M funding". Startuprise. 12 June 2025. Retrieved 12 January 2026.
- ↑ "Brandback raises $7.4M to power the next wave of resale-driven retail". Tech.eu. 12 June 2025. Retrieved 12 January 2026.
- ↑ "German resale infrastructure startup Brandback secures $7.4M funding". Startuprise. 12 June 2025. Retrieved 12 January 2026.
- ↑ "Brandback sichert sich 7,4 Millionen US-Dollar". Startbase (in German). 2025. Retrieved 12 January 2026.
- ↑ "Brandback raises $7.4M to power the next wave of resale-driven retail". Tech.eu. 12 June 2025. Retrieved 12 January 2026.
- ↑ "Closing the loop on resale's profitability problem". Vogue. 2025. Retrieved 12 January 2026.
- ↑ "NRF 2026: Five tech start-ups reshaping retail landscape". FashionUnited. 2026. Retrieved 12 January 2026.