Draft:NIVRA
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|  |
| Company type | Private |
|---|---|
| Industry | Beverages |
| Founded | 2025 |
| Founder | Hemanta Das & Associates |
| Headquarters | Guwahati, Assam, India |
Key people | Hemanta Das (Founder & Director) |
| Products | Packaged Drinking Water, Mineral Water, Detox Water, Flavoured Water, Carbonated Water |
| Brands | NIVRA |
Himalite Beverages is an Indian beverage company headquartered in Guwahati, Assam, India. Founded in 2025 by Hemanta Das & Associates, the company specializes in the production and distribution of packaged drinking water, mineral water, detox water, flavored water, and carbonated water. Its flagship brand, NIVRA, is known for its tagline “Flowing with Himalayan Purity and Health with Purity.”
History
[edit]Himalite Beverages was established in 2025 with the vision of providing pure, healthy, and refreshing hydration solutions inspired by the pristine sources of the Himalayas. The founders, led by Hemanta Das, sought to combine natural purity with modern technology to deliver safe, mineral-rich water to consumers.
The brand name NIVRA was conceived to reflect the essence of nature, integrity, vitality, refreshment, and awareness — symbolizing a commitment to purity, sustainability, and wellness. The company’s guiding philosophy revolves around promoting hydration as a key aspect of health and holistic living.
Brand and Products
[edit]The company’s flagship brand, NIVRA, represents Himalite Beverages’ core product range, which includes:
- Packaged Drinking Water – Processed through multi-stage purification and UV treatment systems.
- Mineral Water – Enriched with essential minerals for balanced hydration.
- Detox Water – Infused with natural fruit extracts and herbs.
- Flavoured Water – Naturally flavored for a refreshing taste.
- Carbonated Water – Sparkling and refreshing, suitable for modern consumers.
All NIVRA products are developed under strict hygiene and quality control systems, aligning with Indian standards such as FSSAI, ISO and BIS certification protocols.
Operations and Distribution
[edit]The company operates from its headquarters in Guwahati, Assam, with an emerging distribution network across Northeast India. Expansion plans include reaching national markets and introducing environmentally conscious packaging. Himalite Beverages partners with local distributors, retail chains, hotels, and wellness centers to enhance accessibility.
Partnerships and Collaborations
[edit]Himalite Beverages engages in partnerships with regional retailers, hospitality groups, and wellness brands to promote sustainable hydration. The company plans to collaborate with fitness organizations to spread awareness about hydration and health through brand campaigns and events.
Sustainability and Initiatives
[edit]The company emphasizes environmental sustainability through the use of recyclable packaging and reduced plastic consumption. Its long-term initiatives include community outreach programs focusing on water conservation and access to safe drinking water in rural areas of Northeast India.
Marketing and Branding
[edit]NIVRA markets itself under the slogan “Flowing with Himalayan Purity and Health with Purity.” The brand’s visual identity emphasizes purity, freshness, and a connection to nature. Its promotional materials often feature Himalayan imagery and clean water sources. Himalite Beverages maintains an active digital presence to engage with customers and promote healthy hydration.
See also
[edit]References
[edit]External links
[edit]Category:Companies based in Assam Category:Indian brands Category:Beverage companies of India Category:Companies established in 2025 Category:Drinking water companies Category:Indian companies established in 2025