Draft:EasySure
The easySure logo in orange | |
| easySure | |
| Company type | Aktieselskab (A/S) |
| Industry | Insurance intermediation |
| Founded | 2023 |
| Headquarters | Skanderborg , Denmark |
Key people | Søren Odgaard Johansen (CEO)[1] |
| Products | Personal non-life insurance distributed on behalf of partner insurers |
Number of employees | 32 (reported)[2] |
| Website | www |
easySure Forsikringsformidler A/S (trading as easySure) is a Danish digital insurance intermediary that distributes non-life insurance policies through its online platform and mobile app. The company launched in 2023 and operates from Skanderborg, Denmark.[3][2]
easySure acts as an intermediary, with risks underwritten by partner insurers including the Swedish company Eir Försäkring AB.[4] Eir Försäkring AB is listed as a member of Denmark’s Guarantee Fund for non-life insurers.[5]
History
[edit]Company registry data indicates that easySure Forsikringsformidler A/S was established in March 2023.[2] The business pursued a “soft launch” phase during 2023–2024, focusing on building partnerships and entering comparison channels.[6]
Relationship with the easyGroup
[edit]easySure operates under licence from the easyGroup brand portfolio founded by British entrepreneur Stelios Haji-Ioannou.[7] The easyGroup licensing framework allows independent companies to use the “easy” brand identity in line with the group’s values of simplicity, affordability, and digital-first service. Other easy-branded ventures include easyJet, easyHotel and easyStorage.[8]
Business model
[edit]easySure provides online distribution and customer self-service for personal non-life insurance (including motor, home, and contents). Policies are underwritten by partner insurers, while easySure handles distribution and service.[3] The company offers account management and claims initiation through its “Min side” portal and app.[9]
Regulation
[edit]Insurance intermediation in Denmark is supervised by the Danish Financial Supervisory Authority (Finanstilsynet).[10] Company-level registry and financial summary data for easySure Forsikringsformidler A/S are available via public business registers.[2]
Market coverage and reception
[edit]Trade media have covered easySure’s market entry and partnership strategy.[3][6] Coverage has also focused on the role of Eir Försäkring AB as risk carrier for newer Danish agencies, including easySure.[4] Comparison sites list easySure among motor insurance providers in Denmark.[11]
See also
[edit]References
[edit]- ^ "easySure udfordrer forsikringsbranchen med endnu et strategisk partnerskab". Via Ritzau (in Danish). 24 February 2025. Retrieved 30 October 2025.
- ^ a b c d "easySure Forsikringsformidler A/S – virksomhedsdata". Virkdata (in Danish). Retrieved 30 October 2025.
- ^ a b c Müller, Michael (13 June 2024). "Ny forsikringsformidler mener at have fundet et digitalt hul i markedet". InsideForsikring (in Danish). Retrieved 30 October 2025.
- ^ a b Müller, Michael (9 October 2025). "Gavmilds og easySures risikobærer henter 20 millioner euro. Satser på europæisk ekspansion". InsideForsikring (in Danish). Retrieved 30 October 2025.
- ^ "Medlemsliste – Garantifonden for skadesforsikringsselskaber". Skadesgarantifonden (in Danish). Retrieved 30 October 2025.
- ^ a b Müller, Michael (3 March 2025). "easySure udbygger sine partnerskaber, men tjener endnu ikke penge". InsideForsikring (in Danish). Retrieved 30 October 2025.
- ^ "easySure joins the easy family of brands". easy.com. easyGroup. 6 May 2024. Retrieved 30 October 2025.
- ^ "easy family of brands". easy.com. Retrieved 30 October 2025.
- ^ "Min profil – selvbetjening". easySure (in Danish). Retrieved 30 October 2025.
- ^ "Forsikringsformidling – vejledning og registrering". Finanstilsynet (in Danish). Retrieved 30 October 2025.
- ^ "easySure bilforsikring – oplysninger". Samlino.dk (in Danish). Retrieved 30 October 2025.
External links
[edit]Category:Insurance companies of Denmark Category:Financial services companies established in 2023 Category:Companies based in Skanderborg Municipality Category:easyGroup