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Blender (magazine)

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Blender
Issue 2.1 from 1995, featuring Björk
Editor-in-ChiefDale Hrabi
Former editorsRegina Joseph (Founding Editor-in-Chief), Howard Stringer
CategoriesMusic
Frequency10 times per year
Founded1994
First issueAugust 1994 (1994-08) (CD-ROM)
June–July 2001 (Print)
Final issueJune 1997 (1997-06) (CD-ROM)
April 2009 (2009-04) (Print)
CompanyDennis Publishing
CountryUnited States
Based inNew York
LanguageEnglish
WebsiteBlender.com
ISSN1534-0554
OCLC34610465

Blender was an American music magazine published from 1994 to 2009 that billed itself as "the ultimate guide to pop culture".[1] It was also known for sometimes steamy pictorials of celebrities. It compiled lists of albums, artists, and songs, including both "best of" and "worst of" lists. In each issue, there was a review of an artist's entire discography, with each album being analyzed in turn.

Blender was published by Dennis Publishing. The magazine was created by founding Editor-in-Chief Regina Joseph as the first digital magazine, delivered entirely on CD-ROM disc and before the development of graphical browsers required to view the web.[2][3][4][5][6][7][8][9] She brought in co-founders Jason Pearson and David Cherry, and Blender's original publisher, Felix Dennis/Dennis Publishing, UK.[3][5][10][8] Joseph's CD-ROM editions of Blender also featured the first forms of digital advertising.[4][10][5][6][8] Felix Dennis published 15 digital CD issues, and launched a web version in 1996.[11] The final CD-ROM issue was published in June 1997, issue 14.[12] Dennis started publishing a print edition again in June 2001,[13] which became the final distribution format of the title. Blender CD-ROM showcased the earliest digital editorial formats, as well as the first forms of digital advertising. The first digital advertisers included SonicNet,[10][4] Time-Life/Philips,[8][4] Calvin Klein, Apple Computer, Toyota and Nike.

In June 2006, the Chicago Tribune placed Blender eighth in a list of the 50 best magazines, describing it as "the cool kid at the school of rock magazines".[14]

In 2007, Dennis Publishing was bought by the Quadrangle Group, who created a new subsidiary called the Alpha Media Group.[15] The latter decided to close Blender March 26, 2009, going to an online-only format in a move that eliminated 30 jobs and reduced the company's portfolio of titles to Maxim alone. Blender's final print issue was the April 2009 issue.[16] Subscribers to the magazine were sent issues of Maxim magazine to make up for the unsent Blender issues.

Indian edition

[edit]
Blender India
Priyanka Chopra on the November 2008 cover of the Indian edition of Blender
Editor in ChiefSam Lal[17]
CategoriesMusic
PublisherPiyush Sharma[18]
First issueMay 2008 (2008-05)
CompanyDennis Media Transasia India
CountryIndia
Based inNew Delhi
LanguageEnglish

The Indian edition of Blender was the title's first venture outside the United States. It commenced publication with its May 2008 issue, which featured Mariah Carey on the cover.[19] The magazine was targeted at educated male city dwellers aged between 18 and 34.[18] The magazine was launched through Dennis Media Transasia India, a joint venture between Dennis Publishing and Media Transasia,[20] which also publishes the Asian versions of Blender and Maxim.[21] The joint venture was based in New Delhi[22] with offices in Bangalore, Chennai, Kolkata and Mumbai.

References

[edit]
  1. ^ Syman, Stephanie (December 20, 1994). "This Year, Give the Disks That Keep On Tripping". The Wall Street Journal. New York. p. A12.
  2. ^ Messina, Judith (April 29, 1996). "Gen-X Savant Steers Firm Into Busy Internet Traffic". Crain's New York Business. Vol. 12, no. 18. p. 33. Retrieved August 26, 2024.
  3. ^ a b Zicklin, Erie (October 20, 1994). "Mod Jobs: Strange and Twisted Paths to Contentment and Prosperity". Rolling Stone. No. 693. pp. 125–129.
  4. ^ a b c d Blender Magazine presentation at RAND Corp., New Directions For News 1995. August 4, 2013. Retrieved August 27, 2024 – via YouTube.
  5. ^ a b c Gillen, Marilyn A. (April 9, 1994). "New CD-ROM Mag Is A Hi-Tech Blender". Billboard. New York. p. 52 – via Google Books.
  6. ^ a b Barad, Vivian; Runnette, Charles; et al. (November 13, 1995). "The New York Cyber Sixty". New York. pp. 44–54, 151 – via Google Books.
  7. ^ Strauss, Neil (November 9, 1994). "A CD-ROM Magazine". The Pop Life. The New York Times. Vol. 144, no. 49875. p. C14.
  8. ^ a b c d Mirabella, Alan (October 24, 1994). "Put Music, Multimedia in 'Blender' and You Get a CD-ROM Magazine". Ad Age. Retrieved August 26, 2024.
  9. ^ Liebman, Hanna (September 1994). "From A to Zine". CD-ROM World. Vol. 9, no. 8. p. 12. ISSN 1066-274X.
  10. ^ a b c Gillen, Marilyn A. (July 16, 1994). "Alternative View On Cyberspace". Billboard. New York. pp. 1, 93 – via Google Books.
  11. ^ "Blender.com on archive.org". October 19, 1996. Archived from the original on October 19, 1996. Retrieved October 4, 2022.
  12. ^ Brown, Janelle (June 26, 1997). "Blender Relaunches as Webzine". Wired. ISSN 1059-1028. Retrieved July 22, 2024.
  13. ^ "Blender". Blender. No. 1. New York. June 2001. p. 18 – via Internet Archive.
  14. ^ Bannon, Tim; et al. (June 15, 2006). "50 Best Magazines". Tempo. Chicago Tribune. Vol. 160, no. 166. p. 5 – via Newspapers.com.
  15. ^ Tomoeh, Murakami Tse & Whoriskey, Peter (April 18, 2009). "Obama backs chief of auto task force despite investigation". The Buffalo News. Vol. 258, no. 8. Buffalo, NY. p. A5 – via Newspapers.com.
  16. ^ Jason Fell, "Blender Folds: Music magazine latest to succumb to recession", Folio, March 26, 2009.[dead link]
  17. ^ "Blender India launches TV Campaign, announces Free Copies". Medianewsline.com. April 21, 2009. Retrieved May 4, 2013.
  18. ^ a b "Blender enters Indian market". Dmnews.com. Archived from the original on May 9, 2008. Retrieved May 4, 2013.
  19. ^ "Mariah Carey talks about her latest album E=MC2, and all the fun, emancipation and sexiness she sends out with it – Blender India". Tmobile.net-genie.co.uk. March 27, 1970. Archived from the original on June 3, 2013. Retrieved May 4, 2013.
  20. ^ Dan Leahul (September 11, 2008). "Dennis Publishing taps into Indian market with joint venture". Brandrepublic.com. Retrieved May 4, 2013.
  21. ^ Jennifer Whitehead (September 11, 2008). "Dennis moves into Indian market with joint publishing venture". Brandrepublic.com. Retrieved May 4, 2013.
  22. ^ Singh, Sonoo (September 11, 2008). "Dennis Publishing expands into India". Marketing Week. Vol. 31, no. 37. London. p. 33. Archived from the original on October 21, 2013. Retrieved May 4, 2013.
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