Bazaar Technologies
| Company type | Private Limited |
|---|---|
| Industry | E-commerce and financial technology |
| Founded | 2020 |
| Founders | Hamza Jawaid, Saad Jangda |
| Headquarters | , Pakistan |
| Website | bazaartech bazaarapp keenu |
Bazaar Technologies Pvt. Ltd is a Pakistan-based e-commerce and financial services technology company with headquarters in Karachi, Pakistan. The company provides grocery delivery for households and businesses with everyday low pricing through the Bazaar App.[1][2][3][4]
History
[edit]Bazaar Technologies was established in 2020 by Hamza Jawaid and Saad Jangda. The company launched with a mobile-based service on the Bazaar App that enabled households and businesses to digitally order groceries and inventory at wholesale prices. By early 2021, Bazaar had onboarded thousands of customers in major Pakistani cities.[5][6][7]
In March 2021, Bazaar launched Easy Khata, a digital bookkeeping app to help households and small and medium-sized enterprises (SMEs) keep a track of all their transactions. It onboarded 100,000+ users in the first month, and to-date has over 5 million users on the app.[8][9][10]
In April 2023, Bazaar launched Bazaar Prime, a sole distribution partnership for retail suppliers and manufacturers. The vertical offers go-to-market strategies for brands in designated markets with dedicated resources and operational set up.[11]
In September 2024, Bazaar launched Bazaar Pro, an end-to-end procurement platform that provides ease in procurement for businesses. The platform maintains a catalogue of 2000+ products across 30+ categories, from groceries to electronics. Bazaar Pro includes flexible payment terms to its customers.[12]
Acquisitions
[edit]In March 2025, Bazaar Technologies acquired Keenu (a Wemsol Pvt Ltd company), following approval from the Competition Commission of Pakistan and State Bank of Pakistan. Keenu is an established Pakistani fintech company that offers digital payment services to consumers and businesses. It has built a merchant acquiring network in over 150 cities across Pakistan, providing a range of payment services including point-of-sale (POS), an online payment gateway, and a mobile wallet app. The acquisition enabled Bazaar to enhance its financial services.[13][14][15] In 2025, Keenu got full commercial EMI license.[16]
Funding
[edit]In 2020, Bazaar raised US$1.3 million in a pre-seed round led by Indus Valley Capital, with participation from Alter Global and regional angel investors.[17] In 2021, the company secured US$6.5 million in a seed round with participation from Global Founders Capital, Indus Valley Capital, and Alter Global.[18] Later that year, it raised US$30 million in a Series A round led by Defy Partners and Wavemaker Partners, which was among the larger Series A investments in Pakistan at the time.[19][20] In 2022, Bazaar closed a US$70 million Series B round co-led by Tiger Global Management and Dragoneer Investment Group who cited Bazaar's traction in retail digitization and supply chain infrastructure. In total, Bazaar has raised over US$100 million in venture capital.[21][22][23]
Recognition
[edit]Bazaar Technologies Pvt. Ltd has received recognition from both academic institutions and international media for its role in advancing digital commerce in Pakistan. In 2021, co-founders Hamza Jawaid and Saad Jangda were named in Forbes 30 Under 30 Asia under the Retail & E-Commerce category for their work with the company.[24] In 2022, the company was featured in a case study by Harvard Business School, titled Pakistan Rising: Bazaar’s Growth Story (A).[25] The company also received the Prime Minister Excellence Award in 2022 in recognition of their contributions to the tech sector in Pakistan, and the Top Startup Award at the National IT Seminar in 2023. The recognition highlighted their efforts in building infrastructure for the under-served kiryana stores and for attracting international capital to a nascent startup ecosystem in Pakistan.[26][27]
Bazaar Technologies has also received in-depth coverage by publications including Forbes,[28] Bloomberg News,[29] Tech Crunch,[30] Dawn,[31] and The Express Tribune[32][33] among others.[34][35][36]
References
[edit]- ^ "Bazaar launches distribution arm for retail suppliers". 4 April 2023.
- ^ Bazaar launches platform for sourcing raw materials, Dawn, Sep 2024.
- ^ What Made Investors Bet Big on Bazaar Technologies Series B, Startup.pk, April 2025.
- ^ "Razak praises Bazaar Technology for raising $6.5m". 20 January 2021.
- ^ Bazaar Technologies gives retailers access to goods via digital platform, Dawn, Jan 2021.
- ^ "Bazaar launches Bazaar Pro: Procurement Experts for Businesses Across Pakistan". 5 September 2024.
- ^ "Bazaar launches platform for sourcing industrial raw material". 9 February 2023.
- ^ "Easy Khata, Apka Digital Khata - Apps on Google Play".
- ^ "Bazaar launches digital ledger app Easy Khata, hits over 100,000 merchants in less than two months". 14 April 2021.
- ^ "Bazaar launches platform for sourcing industrial raw material". 9 February 2023.
- ^ "Bazaar launches distribution arm for retail suppliers". 4 April 2023.
- ^ "Bazaar launches Bazaar Pro: Procurement Experts for Businesses Across Pakistan". 5 September 2024.
- ^ Bazaar acquires Wemsol, enters fintech space, Competition Commission of Pakistan, Mar 2025.
- ^ Bazaar buys Wemsol to scale fintech play, Profit by Pakistan Today, Mar 2025.
- ^ "CCP authorises Wemsol acquisition by Bazaar Technologies". 7 March 2025.
- ^ "SBP grants license to Wemsol for commercial operational launch". 25 February 2025.
- ^ "Exclusive: Pakistani B2B ecommerce marketplace Bazaar raises $1.3 million in country's largest pre-seed round". June 2020.
- ^ Pakistani startup Bazaar raises $6.5 million seed capital, Express Tribune, Jan 2021.
- ^ E-commerce Startup Raises $30 Million in Landmark Pakistan Deal, Bloomberg, Aug 2021.
- ^ "Bazaar, Pakistani B2B marketplace and digital ledger raises $30 million in country's largest Series A". 24 August 2021.
- ^ "Bazaar raises $70 million from Tiger Global and Dragoneer to digitize Pakistan's retail". 15 March 2022.
- ^ Bazaar Raises $70 Million As It Proves Start-ups Can Make It Big in Pakistan, Forbes, March 2022.
- ^ "Exclusive: Pakistani B2B ecommerce marketplace Bazaar raises $1.3 million in country's largest pre-seed round". June 2020.
- ^ Forbes 30 Under 30 – Asia: Retail & E-Commerce, Forbes, 2021.
- ^ Pakistan Rising: Bazaar’s Growth Story (A), Harvard Business School, March 2022.
- ^ "Bazaar acquires Keenu to create 'integrated commerce-fintech platform'". 9 July 2025.
- ^ "Pakistani ecommerce startup Bazaar acquires payments leader Keenu as it pushes into fintech, eyes profitability". 9 July 2025.
- ^ "Forbes 30 Under 30 Asia 2021: Retail & Ecommerce". Forbes.
- ^ https://finance.yahoo.com/news/e-commerce-startup-raises-30-081610603.html
- ^ "Bazaar raises $70 million from Tiger Global and Dragoneer to digitize Pakistan's retail". 15 March 2022.
- ^ "Pakistani startup Bazaar raises another $70m in Series B financing as total funding reaches $107.8m". 15 March 2022.
- ^ Bazaar Technologies (Tech page), Express Tribune, 2025.
- ^ "Pakistani startup Bazaar raises $6.5 million seed capital". 19 January 2021.
- ^ Bazaar launches “Bazaar Pro”, ProPakistani, Sep 2024.
- ^ Bazaar launches platform for sourcing raw material, Business Recorder, Sep 2024.
- ^ https://finance.yahoo.com/news/e-commerce-startup-raises-30-081610603.html